Freya Williams

Freya’s spent the past eight years making sustainability relevant to mainstream consumers, business leaders and investors in partnership with clients from Unilever to the UN. A passionate advocate for the business case for sustainability, she’s proud that her book, Green Giants, has been profiled in The Economist, Fortune and Forbes.

How to turn sustainability into a billion-dollar business

2015年8月29日

ByFreya Williams

First, learn what it means to become the next Apple instead of the next Kodak.
- Corporate Strategy
- Innovation
Charge Less, Sell More: How to Price Green Products

May 10, 2011

ByFreya Williams

Want to sell more green products? Be creative and bring prices down.
- Consumer Products
- Consumer Trends
To Men, Green Is a Shade Too Close to Pink

April 19, 2011

ByFreya Williams

When Americans were asked if they thought green was more masculine or feminine, they clearly said it's feminine.

Freya Williams

How to turn sustainability into a billion-dollar business

Charge Less, Sell More: How to Price Green Products

To Men, Green Is a Shade Too Close to Pink