Brendan May

Brendan May is chairman and founder ofRobertsbridge, part of the global Transition500 Alliance. It's a leading sustainability consultancy formed in 2010 by a number of prominent environmental thinkers. He was previously a managing director of Weber Shandwick’s global sustainability practice for five years.

From 1999 to 2004, Brendan was chief executive of the Marine Stewardship Council (MSC), one of the earliest green-business partnership success stories. Brendan is a former contributing editor for the Ethical Corporation and the former UK chairman of the Rainforest Alliance.

In the past few years, Brendan has advised a range of multinational companies on sustainability issues, including Unilever, Nestlé, Coca Cola, PepsiCo, Sainsbury’s, UPS, Interserve Plc, Orange Mobile, American Airlines, Cargill, Ecolab, Alliance Boots and Kimberly Clark Professional.

4 reasons to mothball green 'consumer behavior change'

June 6, 2014

ByBrendan May

There's yet another new buzz-phrase that should be retired in sustainable business.
How Asia Pulp & Paper is winning back trust

April 29, 2014

ByBrendan May

Once notorious for greenwashing and poor forest management, APP sticks to its Forest Conservation policy — and makes a new commitment to restore and protect forests.
- Forestry
How Asia Pulp & Paper is winning back trust

April 29, 2014

ByBrendan May

Once notorious for greenwashing and poor forest management, APP sticks to its Forest Conservation policy — and makes a new commitment to restore and protect forests.
- Forestry
Don’t waste 2014 on green marketing spin

January 23, 2014

ByBrendan May

Forget the empty rhetoric. The new year should be about demonstrable, measurable action.
Don’t waste 2014 on greenwashed nonsense

January 13, 2014

ByBrendan May

It’s time to focus time and energy on what will demonstrably make a difference.
The sustainable business circuit is becoming a jargon-filled parody

January 8, 2014

ByBrendan May

This community is possibly rivalled only by the Vatican in terms of its ability to speak entirely to itself.
Finding your place in the sustainable-business landscape

April 8, 2013

ByBrendan May

Brendan May, author of "How to Make Your Company a Recognized Sustainability Champion," details what you need to know about the broader business-sustainability environment to help lift your company to the top.