虽然经济，绿色产品仍然强劲，研究发现
这是真的，正如Greenbiz.com行政编辑乔尔摩克上个月写道，即使在这样的粗糙经济时代，营销人员的消费者调查几乎总是报告了购物者如何选择绿色产品的可能性。
是否确实如此，最近几天的三个新报告肯定会继续下降：报告Forrester研究，这碳信任标准和iri.在美国和U.K中查找15至62％的购物者的任何地方。在购买产品或服务之前，对心灵进行环境考虑。
The Forrester survey asked over 5,400 U.S. residents about how they shop, and whether they're willing to pay a premium for a green or socially responsible product and finds a small but notable minority willing to shell out: between 61 and 72 percent said they were influenced by socially responsible or environmentally friendly elements of a product, although just 18 and 15 percent would pay extra for each respective type of product.
"Despite the fact that nearly one in five U.S. consumers thinks that the "green" movement is just a fad, the portion of consumers who will pay for products and buy from companies that are environmentally and socially responsible is not trivial," writes Sally M. Cohen, the report's author. "What's more, these consumers are a lucrative group, both in the short term -- they are willing pay more for green and ethically produced products -- and in the long term, as they are brand-loyal shoppers and will stick with companies that continue to support their own ethical agendas."
因此，科恩解释说，将绿色放在产品要求列表的顶部 - 以及营销材料 - 可以导致产品差异化，从为绿色产品付出溢价的那些客户的增量收入，以及识别产品的品牌忠诚度这与这些购物者的相同价值相同。
IRI的研究，“可持续发展：绿色世界中的C竞彩足球app怎么下载PG营销”，从八组购物者看绿色产品购买的增长或收缩，以其对环境的承诺排名。虽然2008年至2009年绿色产品的整体市场在2008年至2009年之间增长了4.1％，但IRI的顶级绿色市场部门，“生态中心，”在2009年在上一年中花费了相同的绿色产品数量。
绿色的增长来自两个部分，略微进一步下行链条：IRI的“尊重的管家”和“骄傲的传统主义者”分区分别花了14.8％和15.2％，而不是2008年。
与Forrester的研究一样，包装在购买决策中发挥了重要作用，而IRI的研究人员的建议是“确定减少包装和利用回收和/或地球友好材料的机会”，并“利用高可见性包装有可能的增强功能。“
The final of the surveys comes from the Carbon Trust Standard, which found among adults in the U.K. much the same results as among U.S. residents: 66 percent of consumers said they believe it's important to buy from environmentally responsible companies, and 14 percent also said they had "voted with their feet" and not bought a product from a company based on their environmental reputation.
“这项研究表明，即使在经济衰退的中间，消费者的价值也不会改变，”碳信任标准负责人Harry Morrison说。“他们希望公司采取行动和削减碳足迹，并提供透明和可观的行动证据。我们相信采取实际行动的公司将抓住立即节省成本和更强大的声誉的公司，这对业务有益。”
购物车照片使用Flickr Users的CC许可格雷夫斯晕车和Miikkahoo.。
是否确实如此，最近几天的三个新报告肯定会继续下降：报告Forrester研究，这碳信任标准和iri.在美国和U.K中查找15至62％的购物者的任何地方。在购买产品或服务之前，对心灵进行环境考虑。
The Forrester survey asked over 5,400 U.S. residents about how they shop, and whether they're willing to pay a premium for a green or socially responsible product and finds a small but notable minority willing to shell out: between 61 and 72 percent said they were influenced by socially responsible or environmentally friendly elements of a product, although just 18 and 15 percent would pay extra for each respective type of product.
"Despite the fact that nearly one in five U.S. consumers thinks that the "green" movement is just a fad, the portion of consumers who will pay for products and buy from companies that are environmentally and socially responsible is not trivial," writes Sally M. Cohen, the report's author. "What's more, these consumers are a lucrative group, both in the short term -- they are willing pay more for green and ethically produced products -- and in the long term, as they are brand-loyal shoppers and will stick with companies that continue to support their own ethical agendas."
因此，科恩解释说，将绿色放在产品要求列表的顶部 - 以及营销材料 - 可以导致产品差异化，从为绿色产品付出溢价的那些客户的增量收入，以及识别产品的品牌忠诚度这与这些购物者的相同价值相同。
IRI的研究，“可持续发展：绿色世界中的C竞彩足球app怎么下载PG营销”，从八组购物者看绿色产品购买的增长或收缩，以其对环境的承诺排名。虽然2008年至2009年绿色产品的整体市场在2008年至2009年之间增长了4.1％，但IRI的顶级绿色市场部门，“生态中心，”在2009年在上一年中花费了相同的绿色产品数量。
绿色的增长来自两个部分，略微进一步下行链条：IRI的“尊重的管家”和“骄傲的传统主义者”分区分别花了14.8％和15.2％，而不是2008年。
与Forrester的研究一样，包装在购买决策中发挥了重要作用，而IRI的研究人员的建议是“确定减少包装和利用回收和/或地球友好材料的机会”，并“利用高可见性包装有可能的增强功能。“
The final of the surveys comes from the Carbon Trust Standard, which found among adults in the U.K. much the same results as among U.S. residents: 66 percent of consumers said they believe it's important to buy from environmentally responsible companies, and 14 percent also said they had "voted with their feet" and not bought a product from a company based on their environmental reputation.
“这项研究表明，即使在经济衰退的中间，消费者的价值也不会改变，”碳信任标准负责人Harry Morrison说。“他们希望公司采取行动和削减碳足迹，并提供透明和可观的行动证据。我们相信采取实际行动的公司将抓住立即节省成本和更强大的声誉的公司，这对业务有益。”
购物车照片使用Flickr Users的CC许可格雷夫斯晕车和Miikkahoo.。
