Nathan Shedroff

It seems that everywhere you turn these days, sustainability is the hot topic. While this is a good thing -- and a needed one -- people are already getting green fatigue.

Trying to convey complex subjects -- like sustainability or global warming -- are critically important, but immensely difficult using the vocabulary we've developed. Nathan Shedroff, a graduate of the Presidio School of Management's Sustainable MBA program, offers some ideas to overcome these obstacles.

Where is the intersection between personal meaning and business value? Unless we engage in a conversation about what "meaning" is, we can't hope to integrate it into our work processes, goals or solutions.