品牌，非政府组织和市政当局如何与美国消费者合作加强国家回收率？
去年，谢尔顿集团展开了一项令人开心的研究，以衡量消费者对塑料废物危机的认识及其对品牌和政策制定者的期望来解决问题。现在，该公司已开展后续研究，以挖掘消费者了解斗争的回收系统及其对其行为的影响。What are Americans feeling and doing now that curbside recycling programs are shutting down, the volume of recyclables being landfilled (or burned) is being published and it's becoming clear just how many items we’ve been putting in the recycling bin aren’t actually recyclable? What’s the impact on brands and consumers perceptions of a brand’s “convenience” promise? How can brands, NGO’s and municipalities partner with consumers to put their materials in the right places — and is that even possible or have consumers just given up? This discussion addresses all those questions as Suzanne Shelton of Shelton Group presents the key findings of this timely research.
扬声器
- 谢尔顿集团总裁兼首席执行官Suzanne Shelton
