VWR's sustainability manager rides a wave of staff engagement

Megan Maltenfort, sustainability manager at VWR, knew her sustainability engagement programs were taking a turn for the better when a senior vice president in the company came running up to her waving his arms exclaiming, "I got 100 percent!"

这位高管刚刚完成了一项互动在线学习计划的简短评估，涉及可持续性如何影响VWR的业务以及员工如何帮助塑造那里的未来计划。竞彩足球app怎么下载

早些时候，Maltenfort和她的同事花了几个月的时间伸出援手，以参与并支持该公司的可持续发展计划，但面临着艰苦的战斗。竞彩足球app怎么下载现在，员工，经理和高管整个组织都来到他们身边。

扭转潮流

VWR is a leading, independent provider of laboratory products, services and solutions with over 8,500 employees managing operations around the world. For the past three years, Maltenfort helped to lead the company’s sustainability initiatives by publishing global sustainability reports, launching its移液提示盒回收计划in North America and helping the company build sustainable business practices toenhance the value of the organization.

To support internal engagement efforts with its employees, the company maintained an Intranet site with several web pages and links dedicated to sustainability, but employees didn’t always access the information or know how to apply it to the business or in their job functions.

The new online learning program clearlyhelped employees understand the value sustainable business practices bring对于VWR，其客户和供应商以及帮助员工更加认真地将可持续性问题处理。竞彩足球app怎么下载在线课程提供了一种互动和沉浸式的体验，帮助员工发现了在工作中运用可持续性的方法。竞彩足球app怎么下载这一成功大大提高了对更多信息的需求，并增加了参与特定计划的需求。现在，可持续性电子竞彩足球app怎么下载邮件“收件箱”更频繁地使用，尤其是销售组织。

In an effort to engage more employees, the sustainability team understood it needed to make sustainability more relevant to everyday work and easier to opt-in rather than opt-out.

“When we first started our Sustainability program, we were focused on being a good corporate citizen. The training allowed us to show employees how environmental and social risks and opportunities impact VWR, how other companies are addressing these risks and opportunities and how VWR is developing initiatives to support sustainable business practices,” said Maltenfort.

“In addition, key global customers are looking to VWR to support their sustainability goals. Beyond addressing VWR’s own impact, it has become critical to embed key components of sustainability into different parts of the business so that we can address the needs of our customers. We simply needed to engage more people internally in order to achieve that work,” she said.

使其相关，使其坚持下去

Maltenfort partnered with the training team at VWR to find or develop learning programs that would suitably meet the company’s objectives. The learning programs were pulled from theSustainability In Practice在线学习库的基于角色的可持续性课程添加了与公司采取的特定行动交谈的要素。竞彩足球app怎么下载

VWR was able to leverage readily available content with relevant industry examples to provide the programs quickly and inexpensively. Topical interactions helped employees quickly understand the context and relevance to their work functions and the assessment helped them refine their knowledge and contribute additional ideas. At the end of the program the company added screens that addressed how to get involved and where to get more information, with links to the existing Intranet web site and email addresses.

The programs have been very well received. The initial roll-out reached over 50 percent of the North American employee base last year and is now being expanded internationally. The interactive and immersive elements help distinguish well-designed learning programs from other communications as they enable employees to discover and experience key principles for themselves. It also helps them think outside the box and use their imaginations in providing feedback and contributing useful ideas. The result has lowered resistance and increased participation virtually across the board.

连锁反应

学习计划的连锁反应远远超出了销售小组，在帮助可持续性团队与其他主要利益相关者建立更牢固的关系。竞彩足球app怎么下载与人力资源和培训领导者合作has raised the profile of sustainability as a core company-wide employee engagement initiative.

营销经常在客户通信和演示文稿中使用材料。该公司的领导者甚至收到了许多来自客户的电子邮件，感谢他们致力于这些更好的业务实践。在过去的一年中，VWR赢得了主要客户的两个“供应商奖”，以表现出其供应商基础的卓越可持续性。竞彩足球app怎么下载

Perhaps the highest honor was the invitation the sustainability team received to present to a group of key customers to report on VWR’s progress and future plans to get feedback about the company’s direction.

“很高兴能被包括在如此重要的客户论坛中，提供的反馈使我们能够完善我们的策略以更好地支持客户。这种经历只鼓励我们加倍努力，”激动的马尔滕福特说。

VWR sees more internal employee training and awareness efforts to come as customers ask the company to get further engaged as a leading supplier in value-added initiatives. The sustainability team will continue to support the Sales, Marketing, HR and Category Management teams in further embedding sustainability into their functions so that VWR remains well-positioned to add value through sustainability programs.