该新型冠状病毒病例有上除南极洲以外的各大洲，当它被宣布全球大流行3月11日的危机正在酝酿很久以前，和美国联邦应急和待在家里的订单要跟从，但它是在官方moment of alarm that consumer behavior, and business’s response to it, changed across the country.
Almost immediately, reusables and durable items took a spotlight aspotentially undesirable. The socially sanctioned practice of bring-your-own shopping bags and coffee mugs came to停了下来，并在零售地点被实施, as did the use of glass and durable tableware in bars and restaurants before dine-in service stopped.
Even in states that previously had instituted bans on single-use items such as plastic bags (暂时解除with newbans on their reusable counterparts），出现了互换一次性用品，认为比耐用的产品和包装更卫生打算由许多人使用很多次，有时。
在危机蔓延的一个不断发展的时代，我们仍然只是刚刚开始了解reusables的看法是，他们是有病毒的车辆。但是，回用的本身并不是这里的问题;这是它的工作方式。
Reusable packaging is faced with proving its trustworthiness alongside disposables in a world that is standing six feet apart in the grocery aisle.
Take the dentist. Year-round, people young and old go for routine check-ups and surgeries administered by tools and equipment that come in contact with pathogens and people potentially infected with serious diseases. It’s a practice that often draws blood, and yet, the items are used over and over again, on many folks, and everyone’s OK with it.
The reason for this is trust. Despite that most of us will never see it in action, we trust the tools are being sterilized properly. If we didn’t have faith in this, we’d choose another provider or stop going to the dentist.
Reusable packaging is faced with proving its trustworthiness alongside disposables in a world that is standing six feet apart in the grocery aisle. Trusting others to be clean and safe on your behalf is a liability that can result in someone getting sued, or sick, which is why many consumers are opting for goods in single-use packaging and some eateries frown upon patrons服用剩菜回家在自己的容器in "normal times."
一次性包是painted as sterile, while durables are tainted with suspicion. To be clear, unless explicitly labeled "sterile," single-use is no more safe, as both are potentially exposed to different elements in packing, pallet and transport. They are touched by many people, and the independent organizations setting the standards and monitoring respective microbial limits vary.
But trust is a risk, and businesses championing reuse that are able to meet people where they are, COVID-19 notwithstanding, stand to benefit. The sort of systems-thinking that considers the consumer and their values now and beyond this time of uncertainty creates value through a sense of community and meaningful connection that’s both scalable and adaptable.
At the start of this pandemic, our new Loop platform was at the center of some of this discourse, the returnable, refillable packaging model a subject of wonder. In a world where consumers are anxious and making purchases with safety, ease and comfort top of mind, could a zero waste, circular shopping platform of returnable glass, metal and plastic containers survive?
Now, we can report that our sales for April nearly doubled what we did in March, half of which was spent out of an official emergency. Our bestsellers were refillable Clorox wipes (the "disposable" sheets recyclable through TerraCycle) and Häagen-Dazs ice cream in insulated metal tubs.
All of the essential things people are buying (and bought in frenzy at the start: cleaning supplies; personal care; soap; pasta) are on Loop, and we’ve found consumers are comfortable with the reuse aspect, as the service is conveniently delivered by our logistics provider UPS, offers items in beautiful packages and was contactless prior to the pandemic.
消费者可以用同样轻松折腾自己在环手提包空瓶作为垃圾扔一个项目，不需要做任何清洁自己。不同于耐用咖啡杯系统和可重复使用的袋子，现在冬眠，健康和安全协议和工业清洗过程是在我们回用系统的地方。
Interestingly, as consumers look for a connection to what they buy and a meaningful way to shop, we are seeing competitors in the coming of COVID-19:the actual, modern-day milkman. Home delivery is important to consumers, as is shopping positively in a retro-style model, so if not for the social impacts, the no-contact and returnable packaging system is appealing.
从最初推出的法国巴黎，并在美国东北部10个州，循环最近宣布其扩展到所有48个州，并将于正式去住全国今年夏天，这意味着更多的人很快就能订购。购物平台，目前所有的数字商务的下一阶段，将是在零售点，消费者可以返回空的容器和店店内笔芯整合。
We can’t project how or when retail will return to "normal," or what a new normal will look like. But by having met people where they are at home and online and establishing trust in a difficult situation, we anticipate consumers will continue to engage with Loop in a post-social distancing world.
Brands and retailers working towards plans for circularity can gain tangible returns even (or especially) now by reaching people through continued investment in their present and future. Putting this on the backburner in a health crisis is short-sighted. With so much to fear today, the opportunity to trust is one that consumers desire, and businesses are in a position to give.
