无可否认，从那以后改变了第一个地球日, held on today’s date exactly half a century ago. Twenty million people gathered across the United States for grassroots rallies, sporting handwritten signs and mops of long hair. It was the flagship event of a social and political movement that sparked a wave of environmental reforms: the Clean Air Act, the Clean Water Act, the Endangered Species Act. The list goes on.
五十年后，第一周日的周年纪念日出现在超现实时期，在Covid-19大流行的高度。美国的空气是cleaner than ever before但是，美国人在公共场所戴上面具。青年领导的环境激活主义再次飙升，但令人沮丧的内部聚会。头发很长，因为它在时尚中，但由于沙龙和理发店是关闭的。
在这些前所未有的变革中，CEO和其他领导人几乎召开了上周耶鲁商业可持续发展峰会竞彩足球app怎么下载。他们讨论了700多个网络研讨会参与者的受众，以冥想过去，现在和未来的企业可持续发展。竞彩足球app怎么下载
三个关键主题从讨论中脱颖而出：
1.私营部门正在从对手发展到倡导者
During the first Earth Day, industry was cast unequivocally as the enemy. Corporations were the ones spewing smoke into the air and dumping sludge in waterways. Business leaders did little to shy away from this villainous role. Just a few months after Earth Day, economist Milton Friedman wrote hisinfamous essay认为“企业社会责任的业务是增加其利润。”
今天，糟糕的演员仍然是一个问题，但许多企业态度从根本上转移了。
Esty丹耶鲁教授组织之一the summit, observed that the CEOs at the event struck a very different tone from the business leaders of the past. "That Milton Friedman world, what we sometimes call shareholder primacy, has now given way to a stakeholder business model," he said, "where almost every business recognizes that, yes, it needs to make a profit and deliver for its owners, but it also should deliver for its suppliers, its customers, its employees and the communities it operates in."
在Trane Technologies的首席执行官Mike LamaCh的备注中，这种转向迄今为止的底线尤为明显。“我们采取了目的，目的比盈利能力更重要，”他说。“因为我们相信当天结束时，目的是参与我们人民的目的。我们留在留在创造股东返回的经验的公司留下的人。”That Milton Friedman world, what we sometimes call shareholder primacy, has now given way to a stakeholder business model.
当然，热带has become a greater concern since the first Earth Day, as some companies adopt the language and imagery of sustainability without substantially reducing their negative impact. But many leaders are ready for truly transformative change.
联合利华首席执行官Alan Jope，一家长期以来一直把自己置于可持续性曲线的公司，推动了一个新的资本主义模型。竞彩足球app怎么下载“我们相信未来的公司需要采取立场，对大型社会和环境问题的行动，首先从股东转移到利益攸关方，”他说。“那些不太简单，失败的人。”
大流行是进一步风险的警告标志，以及解决这些问题的机会
Given that the summit transitioned from an in-person gathering to a Zoom webinar, the COVID-19 pandemic was naturally top of mind. Many speakers began their remarks with expressions of sympathy for those affected, and they drew important learnings from the crisis, as well as平板随着气候变化的迫在眉睫的威胁。
Steve Voorhees, CEO of packaging company West Rock, observed that 50 years seemed like a particularly long time, because even the past 50 days have felt like an eternity. "The pandemic is the ultimate sustainability event," he said. "It’s here, it’s now, and much like other issues that dominate the sustainability headlines, it’s going to change our world in ways we have yet to fully contemplate."
导致Covid-19的新型冠状病毒的出现显示了人类与自然界之间的关系的应变。由于人类贸易和异国情调的物种消费，病毒从动物跳到了人类，最有可能包括濒危和非法被贩运的穿山甲。
"Not only do we have to put an end to consumption of wildlife in those high-risk categories," said Carter Roberts, CEO and President of the World Wildlife Fund in the U.S. "But also we need to think about human health in communities around the world and how their future relates to the diminishment of the environment and nature. We are all interconnected."在后电晕世界中，将有更大的意识和更大的对这些问题的需求。我认为这将来自年轻人。
全球暂停提供公司有机会反思和改进。在短期内，一些可持续发展举措可能会持有，但在中长竞彩足球app怎么下载期，许多公司都是doubling down on their commitmentsor even shifting their strategies to better address systemic risks.
Kyung-Ah Park, head of environmental markets and innovation at Goldman Sachs, said, "As companies look to dial-up ambitions, it provides an opportunity to think much more systemically and to integrate climate change and sustainability much more holistically, to have a lasting impact on our economic recovery and put the foundations in place to ensure it’s greener and more sustainable."
新一代领导者要求更大的行动
Younger generations deeply value sustainability and a desire for impact drives where they direct their talent and purchasing power. The younger the consumers, the more likely they are支付更高的价格对于他们认为可持续的产品。
Young people are not just showing these preferences with their dollars. They’re also doing it through relentless and clear-eyed activism around the world, and business leaders aretaking notice。
Unilever的Jope预测，年轻的几代人将继续成为推动可持续性的最强大的声音，特别是在他们通过全球危机的生活之后。竞彩足球app怎么下载“在后电晕世界中，对这些问题的改变会有更大的意识和更大的需求，”他说。“我认为这将来自年轻人。”
可持续发展峰会的关键信息是一个留在基本上没竞彩足球app怎么下载有说明的关键信息。Jope是一系列10岁的白色男性扬声器中的第八岁，谁开始掀起首脑会议，占据了大部分空气时间。未来50年的领导人可能看起来与这一群体有很大不同，他们可能会甚至更加紧迫并解决的可持续性。竞彩足球app怎么下载
The challenges ahead demand nothing less.
