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约翰·多尔(John Doerr):“计划只与实施一样好”

John Doerr speaks at TED Countdown Summit on October 14, 2021 in Edinburgh, Scotland.

John Doerr speaks at TED Countdown Summit on Oct. 14 in Edinburgh, Scotland. Photo by Ryan Lash / TED

Adapted from "SPEED & SCALE: An Action Plan for Solving Our Climate Crisis Now“约翰·多尔(John Doerr),由Portfolio于11月9日出版,由Portfolio出版,企鹅出版集团的烙印是Beringin Group,LLC的Penguin Random House,LLC。版权所有2021。

速度和比例书籍封面

作为风险资本家,我的工作是寻找巨大的机会,针对大挑战并投资于大型解决方案。我以谷歌和亚马逊等支持公司的支持而闻名。但是,环境危机使我见过的任何挑战相形见war。尤金·克莱纳(Eugene Kleiner)是克莱纳·珀金斯(Kleiner Perkins)的已故联合创始人,克莱纳·珀金斯(Kleiner Perkins)是我已经与之相处的硅谷公司(Silicon Valley Firm),剩下的十二个法律已接受了时间的考验。第一个如下:无论新技术看起来多么开创性,都要确保客户真正想要它。但是这个问题使我援引了鲜为人知的克莱纳法律:有一段时间是恐慌是适当的回应。

That time had come. We could no longer afford to underestimate our climate emergency. To avert irreversible, catastrophic consequences, we needed to act urgently and decisively. For me, that evening changed everything.

My partners and I made climate a top priority. We got serious about investing in clean and sustainable technologies — or "cleantech," as they’re known in Silicon Valley. We even brought in Al Gore as the firm’s newest partner. But despite Al’s excellent company, my journey into the world of zero-emissions investing was pretty lonely at first. After the iPhone debuted in 2007, Steve Jobs invited us to launch our iFund for mobile apps from Apple’s headquarters. We were hearing great pitches from mobile app startups; I could see opportunities left and right.

那么,为什么还要向未知的太阳能电池板,电池和无肉蛋白质投入大量资本呢?因为对于公司和地球来说,这似乎是正确的事情。我认为清洁技术市场是制造中的怪物。我相信我们可以做好事。

尽管有怀疑者,但我们同时追求移动应用程序和气候企业。我们的移动应用投资为我们带来了迅速的胜利。我们的气候投资速度较慢,其中许多人失败了。在任何情况下,都很难建立一家耐用的公司,并且很难建立一个来应对气候危机。

Kleiner Perkins got beaten up in the press. But with patience and persistence, we stood by our founders. By 2019, our surviving cleantech investments began to hit one home run after the next. Our $1 billion in green venture investments is now worth $3 billion. But we have no time for a victory lap. As the years roll by, the climate clock keeps ticking. Atmospheric carbon already exceeds the upper limit for climate stability. At our current pace, we will blow past 1.5 degrees Celsius (or 2.7 degrees Fahrenheit) over the Earth’s preindustrial mean temperatures — the threshold, scientists say, for severe planetary damage. The effects of runaway global warming are already plain to see: devastating hurricanes, biblical flooding, uncontrollable wildfires, killer heat waves, and extreme droughts.

我必须在前面警告您:我们的排放量不会足够快,无法超越我们家门口的伤害。我在2007年说了这句话,今天我说:我们所做的还不够。除非我们以紧急速度和大规模的规模正确正确,否则我们将盯着世界末日的情况。熔化的极地冰盖将淹没沿海城市。失败的农作物将导致广泛的饥荒。到本世纪中叶,全世界有十亿个灵魂可能是气候难民。

数据很清楚。现在是。我致力于利用自己的时间,我的资源以及与您合作的任何知识来建立零净未来。

Fortunately, we have a powerful ally in this fight: innovation. Over the past 15 years, prices for solar and wind power have plunged 90 percent. Clean energy sources are growing faster than anyone expected. Batteries are expanding the range of electrified vehicles at an ever lower cost. Greater energy efficiency has sharply reduced greenhouse gas emissions.

While a good many solutions are in hand, however their deployment is nowhere near where it needs to be. We’ll need massive investment and robust policy to make these innovations more affordable. We need to scale the ones we have — immediately — and invent the ones we still need. In short, we need both the now and the new.

那么,完成工作的计划在哪里?坦白说,这就是缺少的:一个可行的计划。当然,纸上有很多方法可以到达零净碳排放量,而我们在大气中没有更多的温室气体比消除的地步。但是目标清单不是计划。一系列的选项菜单多么出色,这不是计划。愤怒和绝望不是计划;希望和梦想都不是。

More than anything, we need a clear course of action. That’s why I’ve written this book. With help from some of the world’s foremost experts in climate and cleantech, I created Speed & Scale to show precisely how we can drive greenhouse emissions to net zero by 2050. My hope is to build on the hard-earned triumphs and lessons of our climate pioneers and heroes, many of them hailed in these pages. They’re the ones who blaze new trails by executing better and smarter.

计划仅与实施一样好。为了实现这一巨大的使命,我们需要使自己负责每一步。这是我从英特尔传奇首席执行官安迪·格罗夫(Andy Grove)那里学到的一堂课。这是我看到的咒语,一遍被证明:想法很容易。执行就是一切。

要执行计划,我们需要正确的工具。在我的上一本书《衡量重要的事情》中,我概述了安迪·格罗夫(Andy Grove)在英特尔(Intel)发明的简单但有力的目标协议。他们被称为OKR,或目标和关键结果,他们指导组织专注于一些基本目标,以在各个层面保持一致,以伸展雄心勃勃的结果,并随着他们的发展而跟踪他们的进步 - 衡量重要的事情。

现在,我建议我们应用OKR来解决气候危机,这是我们一生中最大的挑战。但是在全力以赴之前(这是一个全有或全无的主张),我们必须回答三个基本问题。

Do we have enough time?我们希望如此,但是我们很快就用完了。

我们有很多错误的利润吗?No, we don’t. Not anymore.

Do we have enough money?还没有。投资者和政府正在加紧。但是,从公共部门和私营部门都需要更多的资金来开发和扩展清洁经济的技术。最重要的是,我们需要将花费在肮脏的能源上花费的数万亿美元来清洁能源选择,并更有效地使用该能量。

数据很清楚。现在是。我致力于利用自己的时间,我的资源以及与您合作的任何知识来建立零净未来。我邀请您加入我们在SpeedandScale.com上的努力。为了将我们的计划付诸实践,我们需要全力以赴。最重要的是,我们需要以前所未有的速度和前所未有的规模执行计划。这就是最重要的。

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