Kevin Moss

Kevin Moss is global director of the Business Center, WRI’s program that helps the private sector develop strategies that support sustainable strategies and drive growth. He supports WRI’s Signature Initiatives in developing impactful strategies that leverage the private sector, provides thought leadership in the field of corporate sustainability and supports the integration of private sector perspectives and impact across the full range of WRI programs. This includes WRI’s Corporate Consultative Group (CCG) which facilitates impactful engagement across a broad spectrum of leading corporate partners.

Prior to joining WRI, Kevin worked at BT where he was responsible for the Net Good program and was instrumental in transforming sustainability into a business growth strategy. He had previously been an integral part of BT’s sustainability activities with various roles in sustainability strategy, stakeholder engagement and sustainability reporting for BT at a corporate level both in the UK and globally. Prior to his involvement in the world of sustainability, Kevin’s career path included product management, marketing and corporate strategy at BT, MCI and BP.

Why the pandemic could give business leaders a broader mandate for sustainability

2020年4月20日

通过Kevin Moss

Let this be the beginning, not the peak, of a corporate transformation journey, so that once society is beyond the immediate threats, we move into a refreshed approach to capitalism.
- 领导
- COVID-19
Here’s what could go wrong with the circular economy — and how to keep it on track

October 18, 2019

通过Kevin Moss

We must make sure that increasing the efficiency of our industrial systems doesn't lead to more consumption.
Patagonia, REI's anti-consumerism ads aid sustainability

2018年3月21日

通过Kevin Moss

Are these just marketing ploys under the cover of green, or a new way of looking at business? 
- Marketing & Communication
- 服饰
Learning the Steps to the Sustainability Dance

May 14, 2010

通过Kevin Moss

Rosabeth Moss Kanter's classic book "When Giants Learn To Dance" tells how companies can be both giants and innovators. But what if you are a large corporation, your dance is sustainability, everyone is your dance partner and they all want you to dance to their tune -- your employees, your shareholders, customers and neighbors?
- Energy & Climate
- State of Green Business Report
Why Employees Should Be Part of Any Green Solution

March 4, 2010

通过Kevin Moss

Training, educating and bringing employees on board with green projects is an end in and of itself, both for increasing workplace satisfaction and spreading a mentality of conservation at work as well as at home.
The Flip Side of the Sustainability Question: Should We Pick Our Customers?

July 30, 2009

通过Kevin Moss

In the media, PR and advertising world, plenty of companies refuse to take business from specific sectors that they do not favor (usually the traditional "sin" sectors) and especially with regard to consumer advertising. In an indirect way, companies in other commercial and manufacturing sectors are doing this too.
- State of Green Business Report
Should Businesses Invest in Renewables While the Rules are Shifting?

March 31, 2009

通过Kevin Moss

These can be a tough times for businesses that have been first movers. What happens when rules change, and what seemed like the right decision at the time suddenly looks less so going into the future? Kevin Moss offers his thoughts.
- Energy & Climate
- Renewable Energy
What About the Skeptics?

December 17, 2008

通过Kevin Moss

No one has to tell you climate change is real, but what about the disbelievers? Think they're not important? Think again, says Kevin Moss, who writes on why it's essential not to write off the skeptics.
- Energy & Climate
Business Solutions in a Tough -- but Still Green -- Economy

2008年10月26日

通过Kevin Moss

Cynics say that corporate sustainability strategies are all very well when times are good. But, they ask, how long will firms continue these policies now that the financial downturn affecting us all bites harder? Actually, it becomes more, not less important, argues Kevin Moss, head of corporate social responsibility at BT Americas.
- Energy & Climate
The Expansion of Materiality in CSR Operations

November 12, 2007

通过Kevin Moss

Most companies have spent the time and effort to determine what information is material to their shareholders. But as companies take steps to go green, redefining materiality to include other stakeholders' needs can boost performance, public perception and the bottom line.