Karen Barnes.
作为Insight副总裁,Karen Barnes就是消费者的声音谢尔顿集团。
After growing up in North Carolina, Karen got her bachelor's degree in English literature from Hollins College in Roanoke, Va., and her master's degree in journalism and public affairs from American University in Washington D.C. To feed her passion for politics, she interned with ABC News correspondent Ann Compton at the White House in January 1990. Since then she's done it all: copywriting, account direction, strategic planning, producer for radio, video, TV and even quoted printing.
Karen是若干机构的资深人士,包括Mullen,Woodbine和Wildfire,并在包括医疗保健,银行,食品和饮料,电信,家居改善等中的许多类别中工作。Karen的经历为消费者的角色提供了深刻的直觉和知识。她在内部和外面了解它们 - 他们所爱和讨厌的东西,他们所说的是他们所做的事情,他们相信的是什么,他们的恐惧,最终是什么激励他们的行动。
Karen已经为她的工作获得了几个荣誉,包括营销效率的Effie奖,这是一个展示,印刷,图形和国民addy奖。