大多数大公司都设定目标的增量improvements — 25 percent of this by 2025, 30 percent reduction in that by 2030. It won’t be enough to actually solve climate change — and it won’t be enough to satisfy rapidly shifting consumer expectations.
Here’s why: As my friend Holli Alexander at Eastman wisely noted, Mother Nature has sent us to our rooms and stripped us of so many privileges that we thought we couldn’t live without but that she needs us to live without — driving, flying, even meat-eating. And indeed,现在报告出来表明我们自今年年初的二氧化碳排放量已经由17％下降与去年同期相比。
但报道也说，这是不够的。该预测是，到今年年底，我们之间会有4.4％至8％减少排放，但我们需要以每年7.6％，减少排放现在到2030年之间，以防止温度1.5摄氏度上升和避免气候的最坏影响更改。
Said another way: We’d have to stay in the kind of devastating lockdown we’re in right now, with skyrocketing unemployment, to actually save the planet.
这，显然是站不住脚的。这就是为什么企业可持续发展的需要改变。竞彩足球app怎么下载
公司 - 显然政府 - 需要从根本上重新想象未来和他们的两个保护地球和社会很现实的作用。而它们所连接的方式;它不是一个强制的选择。如果我们选择简单地让人们重回工作岗位，而不是与气候应对，最终我们所知道的气候变化将毁灭社会。而且，除此之外，什么COVID-19已经拉开大幕回只是我们的社会真的是多么的脆弱和不可持续的是对大多数人来说。
我们最近发表一些见解这开始了层层剥离回到市场预期。我们看到，曾经被认为是激进的变化和有关炸毁我们目前的系统蔓延到主流边缘的想法。企业需要从根本上重新想象未来和他们的两个保护地球和社会很现实的作用。
In short, what we’re seeing in the narrative we’re tracking in social media is something like this: "We’ve all been forced to make changes we didn’t think possible. And amid unbelievable hardship we’re doing it. But we are simply individuals playing out the cards we’ve been dealt. Big companies have such a larger impact on people and the planet, and they should step up. They should make a little less profit and pay their executives a little less and use that extra money to help people and the planet."
我发现了一些图形，使该点（是的，有可能还图形，使点对面）。在这些数字的故事是从大约1950至80年，企业平均利润略超过6％，而CEO们支付了约30倍，比普通生产工人多。同时在这段时间里，为所有的美国人实际收入增长了约80％。
换句话说，企业是盈利的，只是没有赚钱因为他们的今天。老总赚了很多钱，只是没有那么多，因为他们今天所做的。但是，我们在投资人与社会，并没有足够的前10％，余下的90％，我们有今天的打呵欠，怨恨产生差距。
Coming out of COVID-19, we have an opportunity to invest in people (access to job training, education, health care), infrastructure and climate solutions in a way that, yes, might bring profit and executive pay levels down to levels from a different time, but we’d solve so many of our social ills and create a country that’s truly "in it together."
This kind of shift would align with what consumers expect from companies, allowing those companies to build brand favorability and thrive in the future. The sticking point, it seems, is Wall Street — how can we get it to shift its expectations so that executive teams can make the bold decisions that need to be made?
This is a marketing and messaging problem that can be solved. With the right approach, I think Wall Street can embrace the idea that political upheaval, societal unrest and climate change are bad for business and create an uncertainty that it doesn’t want to deal with. I also think if the CEOs behind the一个公司的目的的商业圆桌会议的重新定义认真对待利益相关者的资本主义和跳在了一起，公司可以开始投资严重美元的固定社会面临的最大挑战。
这意味着我们很可能会看到利润略有下降。但是，我们会为我们的孩子和孙子机遇的世界 - 这可能机会，并会导致欣欣向荣的公司和一个稳定的环境。
我们可以在1.5到2度压阵。我们可以解决社会的最大问题。But it will take courage and unity from the world’s CEOs to spin their innovation and profit machines in this direction, and it will take everyone working in corporate sustainability to push hard in this direction and stop settling for incremental improvements that won’t get us where we need to go.
