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A tightrope walk ahead for corporate sustainability managers

Tightrope walker

Amidst numerous uncertainties surrounding post-COVID corporate climate, one thing is certain: Sustainability managers will face multifaceted challenges.

许多可能面临预算削减,甚至stakeholders expect them to ramp up sustainability efforts and seize this unique "opportunity" to initiate fundamental corporate transformations. Many may find their companies’ post COVID-19 business strategies are no longer aligned with ongoing or planned sustainability programs. The job of a sustainability manager never has been easy, it will become even more challenging during economically turbulent times.

2008年的经济衰退之后,我带领一项研究表明企业普遍缩减过程中降低财务业绩时期可持续发展项目,但他们这样做了,而选择性。竞彩足球app怎么下载这项研究还表明,缩小的程度是在经济动荡的水平而定。后者的问题是,在目前情况下尤其重要,因为COVID-19具有在更深的层次上的经济体制造成的动荡,更普遍的规模比以往的衰退有,至少在最近的历史。

I believe that this is a time for sustainability managers to act with foresight. They should not only concern themselves with broad sustainability goals, but they also should be active partners in helping their companies recover from economic hardships.

Sustainability managers should also be active partners in helping their companies recover from economic hardships.

This ambidextrous approach will help them garner more trust for sustainability units within their companies, which in turn will enhance internal support for corporate sustainability programs in the long term. Here are five ways (call them 5Cs) that together can help sustainability managers act ambidextrously:

1. Focus on communities

这些是社区级烦恼的时候,以多种方式体现。社区福祉的所有问题中最突出的,企业必须参加为他们的可持续发展计划的一部分。竞彩足球app怎么下载

Many companies通过企业慈善做;但在面向社会从事的项目更直接会为企业提供知名度,商誉,提高了员工的自豪感和增强社会的信任。

社区参与将与哪些利益相关者将测量后COVID-19恢复期远远超出其公司的可持续发展和社会责任绩效的衡量标准。竞彩足球app怎么下载

2. Develop coalitions with other businesses

这可能是一个有前途的方法,为企业在面向社会项目搞。社区参与的关键部分应该是小微企业在该地区的支持。

倡议通过连锁超市,比如Publix的拍摄,可以在提供发挥关键作用急需的支持节省农民的市场和小农户遍布世界各地。本地采购和采购可以帮助恢复小企业和有以及对齐具有广泛的可持续发展目竞彩足球app怎么下载标。事实上,本地采购也能表现出独特的公司的承诺,以促进循环经济。

3. Display creativity

这是比以往更真实。随着而来的格言:“如果你想要的创意,采取零关你的预算。如果你想可持续发展,腾飞两个零。”竞彩足球app怎么下载

The COVID-19 outbreak has removed those two zeroes for many companies. Sustainability managers could draw on such concepts as节俭创新to spur outside-the-box thinking and to develop and execute sustainability programs that actually help in cutting cost, reducing waste and projecting companies as originators of cool, simple solutions to complex problems.

为了澄清,这不是一次失速气候倡议;但现在是时候更加积极地与谁有迫切要求利益相关者参与。

Workplace risk mitigation will be a priority for companies as economic reopening starts. Innovation in this area is已经发生- 结合smart scanning technologiesdrone-enabled deliveries和人工智能 - 但这样的高科技,高性价比的创新不会对所有公司开放。

节俭而有效的消毒,我相信,在可持续发展专家可以提供重要的投入是最重要的领域。竞彩足球app怎么下载保持消毒成本低,同时确保客户和员工的一致好评的安全确实是创造力和创新的试金石:备份与设计思想,安全规范和客户期望的专业知识,可持续发展经理中位于告知公司上最好的如何有效竞彩足球app怎么下载手柄消毒以最节俭的方式。

4.显示真正的关心

可持续发展的核心宗旨是大家都关心竞彩足球app怎么下载的。这些都是巨大的艰辛的时期。事实上,在我们的气候变化织机更大的威胁和可持续性管理人员应该用不了眼睛离开那个大问题。竞彩足球app怎么下载然而,开放性伤口需要紧急治疗。

It is exactly the time for sustainability managers to display concern for all and live up to their own ideals. Sustainability entails integrated thinking: The United Nations Sustainable Development Goals areinterlinked, 毕竟。

这是可持续发展的管理制度化,他们公司的综合思维和跨职能单位培养博爱竞彩足球app怎么下载一个巨大的机会。通过展示对社区,员工和客户的同情,可持续性管理人员将进一步阿利竞彩足球app怎么下载利益相关者的方向他们的公司内。

为了澄清,这不是一次失速气候倡议;但现在是时候更加积极地与谁拥有利益相关者参与迫切要求并赢得他们的信任和支持,为未来的可持续发展的举措,他们可能原本不支持。竞彩足球app怎么下载

5. Get everyone on board with the changes

Finally, sustainability managers will need to make their co-workers on sustainability teams comfortable with the adjustments in their corporate sustainability programs.

同事的不适可以从他们害怕失去工作发出,因为他们可能认为的调整缩减。这不适也可以从发出感知价值错位一些同事根本可以不珍惜新的方法来可持续性。竞彩足球app怎么下载

Keeping up the spirits of team members and instilling in them the confidence that theirs is a critical role in helping the company recover from financial hardships is a new and important task for sustainability managers. Sharing with sustainability co-workers a short-, medium- and long-term vision of strategy will help sustainability managers keep co-workers motivated and creative.

Clearly, times are difficult. But these are exactly the times when the relevance of sustainability thinking will be put to test. After all, sustainability is about resilience and adaptation: Sustainability managers will have to show both in the coming months.

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