The power of engagement and intrapreneurism in sustainability leadership

The following is excerpted from"All In: The Future of Business Leadership,"大卫·格雷森，克里斯·库尔特和李明勋（Routledge出版社，2018）

丹尼尔粉红色中写道remarkable book "Drive"about what motivates people, saying it boils down to three things. "It’s about autonomy, the desire to steer your own ship; it’s about mastery, the ability to be able to steer that ship well; and it’s about purpose, knowing that your journey has some wider, broader meaning." Engagement also requires that people feel they are treated fairly; that they are listened to; and that they are cared for.

Google is a company that has been built on a culture of radical, constant innovation. In 2017, it topped the Fortune " Best Places to Work" list for the sixth year in a row. A range of programs and benefits help foster what employees say is a "safe and inclusive" workplace at this hive of high performers. Employees can make use of any of a number of channels of expression to communicate their ideas and thoughts. These include Google Plus conversations, a wide variety of surveys, Fixits (24-hour sprints wholly dedicated to fixing a specific problem), TGIFs (Google’s weekly all-hands meetings, where employees ask questions directly to the company’s top leaders and other executives about any number of company issues), and even direct emails to any of the Google leaders.

员工有权（包括装备和鼓励）积极主动，并提出了新的思路。谷歌为员工提供的工作20％的时间在他们自己的项目中度过。

One of us (David) has previously written about the potential of social intrapreneurs, who are:

People within a large corporation who take direct initiative for innovations that address social or environmental challenges while also creating commercial value for the company. . .. They leverage existing infrastructures and organizational capabilities to deliver social value on a large scale. . .. Social intrapreneurs aim to generate entirely new forms of commercial value through significant innovations in products, services, processes or business models for their employers.

Social intrapreneurism is likely to be a powerful extra force driving progress toward the U.N. Sustainable Development Goals. Some companies are now putting selected employees through Intrapreneur Labs and other training programs, running "Dragon’s Den" style competitions where intrapreneurs can pitch their ideas, and have established Intrapreneurs’ Innovation Funds.

Google was one of the first companies to send young leaders with intrapreneurial potential to the Aspen Institute for Business & Society’s First Movers program. Several well-known Google products originated with intrapreneurs including Google News, Gmail, AdSense, driverless cars, Google Glass and the pioneering use of Google mapping tools to help landmine clearance and to prevent illegal logging.

Transparency and openness

当我们问什么是推动企业在世界各地为自己的环境，社会和经济的影响更多的责任，那就是不约而同地提到一件事是社交媒体和激烈的全球连通性。唐·塔普斯科特讨论了这个在他的著作“裸体公司”。他认为，如果企业将是赤裸裸的，那么他们最好是BUFF！在此背景下，“迷”的意思是负责任的，连贯一致的，他们做生意的方式。

Another element of a sustainability culture, therefore, is fast becoming a willingness to embrace transparency. Over the lifetime of the Leaders Survey, we have seen an explosion not just in the percentage of large companies producing annual sustainability reports, but also in their quality and rigor. The consulting firm KPMG has tracked the trends in corporate responsibility reporting since 1993. In their latest analysis, they conclude: "Corporate Responsibility reporting is standard practice for large and mid-cap companies around the world. Around three-quarters of the companies studied in this survey issue CR reports."

的标准，认证制度和实践的行业规范的爆炸是造成这种文化的透明度的必然增长。

Companies such as Nike and M&S now publish details of all their suppliers’ factories. SC Johnson’s "What’s Inside" initiative publishes comprehensive details of all its product ingredients. Companies such as Legal & General, the insurance giant, publish exhaustive details of and rationale for their corporate tax strategy.

对于所有的缺陷和易感性“搭便车”的批评，标准，认证制度和实践的行业规范，爆炸还造成这种文化的透明度的必然增长。我们也看到透明度变得越来越普遍在企业可持续发展领导者的行动。竞彩足球app怎么下载例如，谷歌的执行主席股与所有谷歌员工几乎相同的材料，董事锯在其最近一次会议上，包括发射计划和产品路线图董事会。里克·里奇韦分享了他的观点，即巴塔哥尼亚也不过才能够实现自己的一切所有，因为它始终保持一个家族企业，不得不寻求执行一项长期策略，包括透明度，这他建议鼓励创新的自由。

In our internal operations, top management will work as a group, and with maximum transparency. This includes an "open book" policy that enables employees easy access to decisions within normal boundaries of personal privacy and "trade secrecy." At all levels of corporate activity, we encourage open communications, a collaborative atmosphere, and maximum simplicity while we simultaneously seek dynamism and innovation.

单独的透明性，当然是有限值的未经平行承诺与评论家接合;什么约翰布朗，BP前CEO，在他2015年的著作“连接”所描述的“从根本上配合。”其他可持续发竞彩足球app怎么下载展的领导者也坦率分享。特斯拉做了它的电池技术提供给竞争对手：“特斯拉将不会启动对任何人谁，真诚，希望用我们的技术专利诉讼”据伊隆·马斯克在2014年6月，另一个例子是葛兰素史克公司分享其化合物库与其他真正的研究人员。

我们认识到，在一些文化中这种透明度表示更牵强。这将是有趣的，看的透明度和问责制文化企业如何在社会中较少或者透明度或问责的传统的发展。