对于一家大型企业公司，在国际商业的海洋中沿用，这需要大量努力来从根本上改变方向。Itsturning Circtles是大而不可预测的，在任何动作中，它都可以发现自己受到元素的怜悯，在这些元素中，与客户，投资者或监管机构有关的风暴云可能会稍后收集。

对于L'Oreal，到目前为止，它已经花费了三年的时间来设置其全球美容业务在与All（SBWA）可持续发展计划的全球美容业务中的转变 - 提高效率的三年步骤，绿色的能源竞彩足球app怎么下载供应和重新设计产品公式，通过不屈不挠的增量变化过程。

But late last month clear signs emerged the strategy is working — that the various sustainability initiatives are adding up and the L'Oreal juggernaut is changing course. The company's latest sustainability report revealed the multinational has cut its carbon dioxide emissions by 56 percent against its 2005 baseline, while increasing production by 26 percent.

Now, L'Oreal is taking SBWA even further with the new headline goal of becoming a "carbon-balanced company" by 2020, as well as a host of targets to improve the ethical and environmental status of every product on its books.

为了实现其雄心勃勃的目标，欧莱雅将需要说服每个员工的可持续性现在是其公司使命的核心。竞彩足球app怎么下载

So as it embarks on the next phase of the SBWA journey, BusinessGreen caught up with L'Oreal's chief sustainability officer Alexandra Palt to uncover how a company with 78,000 employees, a worldwide manufacturing base and annual sales of over $28.5 billion goes about implementing a sustainable transformation at every level of the corporate ladder.

Leading by example

帕尔特说，首先，它从顶部领导。Palt建议，L'Oreal首席执行官Jean-Paul Agon率先实施了SBWA战略的实施，他的领导角色可能因其作为法国公司的负责人而放大。

她说：“作为一家法国公司，我们非常集中，我认为也许比其他公司更重要的是，我们的首席执行官的领导才是非常战略性的。”“因此，如果您有一个在每个正式场合都在谈论的首席执行官，那么每次领导团队聚集在一起，谈论可持续性和SBWA时，问题当然会在[业务]优先考虑的情况下都非常清晰。”竞彩足球app怎么下载

但是，帕尔特承认，不仅要驱动公司转型计划，还需要言论。向员工，客户和投资者发送正确的信号至关重要。“每个人都会说可持续性是一个战略优先事项竞彩足球app怎么下载，但是后来您会做所有表明它的事情吗？”她说。

2016年初，欧莱雅对其公司结构进行了两次重大更改，以发送可持续性的明确信息是业务战略的核心。竞彩足球app怎么下载首先，Palt的可持续发展团队直接向Agon报告，Palt声称，该团队已为任何有关可持续性的公司决定增加了“加速因素”。竞彩足球app怎么下载

"Because the distance is so short [to the top], it allows you to take a lot of important decisions very fast, and that allows you to be more efficient and guarantee a faster roll-out of the targets," she said.

Similarly, from the beginning of this year all of L'Oreal's brand managers and country managers will have their bonuses linked to environmental targets.

When you want things to get done, you have to reward people for doing it.

Brand managers' performance will be rated against L'Oreal's three main SBWA product targets: improving the percentage of products which have an improved environmental or social profile; the brand's efforts to integrate sustainability into its customer interactions; and the contribution the brand is making to its environmental or social purpose. Meanwhile, country managers will be evaluated on how well L'Oreal has shared growth with employees and communities in each country.

此举是在为L'Oreal的运营团队已经建立的激励措施的脚步之后，自2009年以来，该团队的高管们反对减少公司工业活动的环境足迹的目标。

"In a company what gets measured gets done," Palt said. "Of course this is why you need targets, why you need KPIs and why you need compensation for achievement of the targets. So it's just basic management of a company that when you want things to get done, you have to reward people for doing it."

These management process changes are highly visible symbols of the change taking place throughout L'Oreal. But Palt admitted a challenge is still ahead to engage those employees whose everyday jobs do not generally interact with the green agenda.

她说：“当然，认为每个人都以相同的方式承诺以同样的信念，这是令人惊讶的，而且绝对不是诚实的。”竞彩足球app怎么下载“我们有过去十到20年在这个问题上工作的人，例如我们的植物和分销中心的运营团队。我们的创新团队中的人从事绿色化学的工作，他们当然非常熟悉问题。但是，当您沿着等级制度以及进入可持续性意识非常低的国家时，意识水平也不同。”竞彩足球app怎么下载

It's a challenge Palt's team is setting its sights on tackling this year. "This is one of the strategic priorities for my team for 2016," she admitted. "How do we get people on board where it's not obvious on a daily basis what they can do, and how do we get employees of all levels engaged?"

传播可持续性竞彩足球app怎么下载

The key to this challenge will be changing the "details" of office life to ensure sustainability becomes a part of people's everyday experiences, she said. "We are working on the whole office part, to make the daily symbols very obvious for the employees," she said. "So they see that during their daily life on the campus things evolve and they can contribute to make them evolve."

除了预期的回收机会和提醒以减少用水量的措施外，所有L'Oreal员工都可以通过注册帕尔特团队组织的研讨会和培训课程来“提高可持续性”。竞彩足球app怎么下载即使是高级管理人员，也参与其中 - 在今年的年度执行研讨会上，该公司的顶级老板之间为期8天的会议讨论了该业务的战略优先事项，SBWA是核心重点。

As well as transforming L'Oreal's internal communications, Palt's team is also working on ways to convey its message to its customer base. Part of the challenge is how to get consumers excited about a process that, by necessity, is made up of thousands of slow, incremental steps.

帕尔特反思说：“一家大型国际公司不是社会企业家，不是一家初创企业。”“因此，我们必须努力对更可持续的模型进行一致的转变。这并不是要提出某种理想的可持续创新，某些产品或与非政府组织的某些合作，而是要说我们将在所有方面努力工作，单个产品。交流并使人们对[这种方法]充满热情要困难得多，因为人们对有理想的可见创新更加热衷，但对每个人的日常工作都不是。”

To make the green marketing challenge a bit easier, later this summer L'Oreal will trial a new product assessment tool that will help product developers and marketers evaluate the environmental and social impact of every product the company offers. Next year, once the tool is embedded into every product line across L'Oreal, the firm will start communicating the information to customers.

"For the moment, we know that we are going to be able to evaluate the environmental and social footprint [of a product]," Palt said. "How we are going to communicate this to the consumer is our challenge for the second semester, because of course it has to be something that gives clear and simple information, but at the same time includes all the relevant information. So this is a big challenge we have to find the answers to."

欧莱雅（L'Oreal）仍然只是在其可持续性过渡中的中途，还有很长的路要走，才能确竞彩足球app怎么下载保实现其2020年目标。但这无疑是将可持续性嵌入关键业务优先事项的目的。竞彩足球app怎么下载

"I cannot tell you that by 2020 we will succeed in everything, but what I can see what we are succeeding at is that every employee, every manager and every senior manager is thinking nowadays about sustainability," said Palt. And with every employee pulling in the same direction, L'Oreal looks to be well placed to chart a new course towards a sustainable future.