经理如何成为21世纪的可持续发展摇滚明星竞彩足球app怎么下载

Excerpted from "Can Business Save the Earth?: Innovating Our Way to Sustainability," by Michael Lenox and Aaron Chatterji. Forthcoming from Stanford University Press in May 2018. Used by permission of the publisher. Copyright 2018 by the Board of Trustees of the Leland Stanford Jr. University.

为了解决我们的可持续发展挑战的新创新，它需要在商业上可行。竞彩足球app怎么下载未采用的可持续技术对可持续性无关。竞彩足球app怎么下载测试生存能力通常发生在公司内部。建立成功的业务模型并创建强大的产品路线图并不容易。可持续发竞彩足球app怎么下载展空间充满了从未见过一天的好主意，因为没有商人可以找到一种出售和从中获利的方法。为了节省地球，我们还需要专家经理来认识好主意，将其转变为产品，并弄清楚如何将其销售到大众市场。

Consider Elon Musk. Musk didn’t set out to save the Earth. Raised in South Africa, he moved to Canada to attend Queen's University and then to the United States to pursue bachelor's degrees in economics and physics at the University of Pennsylvania. He dropped out of grad school at Stanford at the height of the Internet boom and started a new venture called Zip2, a web software company that offered city "guides" and was later acquired by Compaq for $307 million. Shortly after this sale he co-founded X.com, an online financial services company that eventually became PayPal.

Fresh off his success with PayPal, he turned his attention to two lifelong obsessions, space exploration and renewable energy, founding SpaceX in 2002 and helping launch Tesla Motors in 2003 as an investor and chairman of the board. In October 2008, Tesla, facing bankruptcy, turned to Musk, naming him CEO with the hopes that he could turn around the company and change its fortunes. And turn around the company he did. Tesla's Model S has been one of the best-selling electric vehicles worldwide. The release of the more affordable Model 3 has opened the door to more consumer-friendly ranges (200-plus miles) and price points ($35,000 for the base model), pushing electric vehicles further into the mainstream with some help from the growing electric charging station network — more than 14,000 charging stations and close to 37,000 charging outlets across the United States in 2016.

2008年10月，特斯拉面临破产，转向马斯克，命名他的首席执行官，希望他能够扭转局面并改变其命运。并转身他所做的。

2010年，该公司上市，此后​​一直在成倍增长。毫无疑问，像特斯拉，尼桑（叶子）和雪佛兰（Volt）这样的公司正在破坏汽车市场，迫使其他公司（BMW，奥迪，凯迪拉克，克莱斯勒，菲亚特，菲亚特，福特，福特，福特，福特，福特，现代，梅塞德斯，梅塞德斯，梅赛德斯，，三菱，保时捷，丰田，大众汽车和沃尔沃现在提供电动或混合型号，尤其是鉴于地平线上更严格的燃油效率法规。但是，特斯拉的长期愿景和增长更具战略意义，不仅专注于电动汽车，而且集中在存储和可持续采购上。

特斯拉能源公司（Tesla Energy）于2015年3月推出，“为房屋，企业和公用事业提供了一套电池，促进了清洁能源生态系统，并帮助世界化石燃料中的世界断奶。”唯一缺少的部分是可再生能源。因此，在2016年，特斯拉收购了Solarcity Corp，这是一家全方位服务的太阳能提供商和Musk已经投资的公司，帮助他的堂兄在2006年开始了这家公司。通过此次收购，该公司“将是世界上唯一垂直整合的能源公司向其客户提供端到端的清洁能源产品。”这些步骤使许多人预测，马斯克将是单枪匹马和汽车行业的商业领导者，使他们摆脱了化石燃料。

埃隆·马斯克（Elon Musk），比尔·盖茨（Bill Gates），杰克·韦尔奇（Jack Welch），沃伦·巴菲特（Warren Buffett），理查德·布兰森（Richard Branson），史蒂夫·乔布斯（Steve Branson），马克·扎克伯格（Mark Zuckerberg）：领先的企业家和商业高管，他们是地球上最著名的人之一。他们是21世纪的摇滚明星。他们是演讲巡回演讲中的嘉宾演讲者。最畅销的书是由他们写的。关于它们的最畅销书籍。它们在主要电影中进行了介绍（例如，“社交网络”或“史蒂夫·乔布斯”）。他们经常以自己的远见，坚韧和最重要的成功而闻名 - 不仅要积累巨大的命运，而且还因为他们创造了影响我们生活的新市场和产品的能力。

埃隆·马斯克（Elon Musk），比尔·盖茨（Bill Gates），杰克·韦尔奇（Jack Welch），沃伦·巴菲特（Warren Buffett），理查德·布兰森（Richard Branson），史蒂夫·乔布斯（Steve Branson），马克·扎克伯格（Mark Zuckerberg）：领先的企业家和商业高管，他们是地球上最著名的人之一。

When we first posed the question: "Can business save the Earth?," perhaps you thought about these leaders of some of the most famous companies in the world. Can these "heroes in the corner office" solve our seemingly intractable sustainability challenges through their ingenuity, adept management and force of personality? Many are certainly trying and bringing their companies along with them. Richard Branson of Virgin Enterprises has invested time and money into several environmental initiatives, cofounding the Carbon War Room, a nonprofit that seeks to identify market barriers, bring together investors and accelerate the introduction of sustainable solutions. Building on Branson’s commitment to sustainability, Virgin America announced in December 2015 the acquisition of 10 new state-of-the-art aircraft engines that are 20 percent more fuel and carbon efficient than those of its current fleet (already 15 percent more efficient than competitors').

一个有魅力的商业领导者对环境充满热情，可以将可持续性成为其组织的首要任务。竞彩足球app怎么下载新一代的首席执行官活动家正在公众立场就重要的经济和社会问题立场，这些问题显然与短期利润没有关系。这些高管中的许多高管正在使用其恶霸的讲台来影响公共政策和对可持续性的态度。竞彩足球app怎么下载Duke Energy Long的Jim Rogers支持了明智的环境法规。他是该行业中唯一支持在1990年代为减少二氧化硫排放的努力的业务领导者之一，甚至在国会就此问题上作证。在2000年代，他建立了气候行动合作伙伴关系，以推动温室气体（GHG）排放的上限和交易系统，并在2009年在美国国会的Waxman-Markey Bill中是一名关键参与者，该公司险些通过了房屋。代表，但最终死于参议院。但是，罗杰斯的行动主义鼓励其他商业领袖倡导将鼓励可持续性的政策，同时又努力为自己的组织绿化。竞彩足球app怎么下载

这种行动主义似乎对那些只熟悉业务目的的传统观念的人来说似乎很困惑。事实是，企业的拥护使命很少只是简单地提高股东回报。任务陈述通常更加广泛和鼓舞人心。

事实是，企业的拥护使命很少只是简单地提高股东回报。任务陈述通常更加广泛和鼓舞人心。

Google defines its mission as to "organize the world’s information and make it universally accessible and useful." Starbucks is not just about making a better cup of coffee but rather about using its network of 23,000 stores in more than 70 countries (2016) to improve the very communities it serves, including investing in the education and employment of young adults in those communities. Microsoft touts that "our mission is to empower every person and every organization on the planet to achieve more."

Mission statements are not empty rhetoric. They articulate aspirations. They define the markets in which a business will participate. They express values and outline how the organization intends to compete. Founders and chief executives, as the leaders of their enterprises, help set and shape their missions and can wield great influence on whether an organization will pursue innovative sustainable products, services, production processes and business models. Many have made it their mission to address sustainability.

我们应该期望他们成功吗？