员工敬业度可以超越回收易拉罐
商业的下一个前沿是什么?谁将领导它?
上周发布的《2015年绿色企业状况》证实了有关气候变化、水资源可用性和生态系统健康的最新报告所告诉我们的:企业的显著行动和创新，以及企业、城市和组织内部发生的进展，都是不够的。
生活在地球上的80亿人的行为所造成的累积影响仍然是地球无法承受的。企业还有什么可做的呢?
我们相信，其中一个方法是通过员工敬业度对全球80亿人的行为产生更大的影响。仅美国最大的公司就有超过1100万名员工。想象一下，世界各地大小公司的员工在工作场所之外的活动规模和权力。
但如何?公司与员工在工作场所之外的行为有着有影响力的联系。在个人健康和安全等问题上，公司推动健康和家庭安全宣传活动，因为公司和员工共同受益的商业理由已经很清楚。
企业的下一个前沿是利用员工以及他们的家人、朋友和扩展的社交网络的力量，采取行动和行为，在个人生活中保护和保护自然资源。公司可以做的不仅仅是促进电子垃圾回收和在垃圾回收日做志愿者。但一项对美国公司员工在外部环境问题上的参与努力的审查发现，这些项目是有限的，参与绩效指标很少被报告。在韦兰基金会，我们在2012年发起了美国全国市长水资源保护挑战，以利用市长对居民的影响力，采取有利于人民和环境的行为。这些承诺加起来了。去年，美国50个州的1000个城市的居民在网上承诺节约10亿加仑的水，节约能源，减少浪费。2015年美国国家水资源挑战赛将于今年4月1日至30日举行，可以在mywaterpledge.com上查看。它是一个现成的平台，让员工参与并教育他们采取长期的行为，减少对环境的影响，并帮助他们的社区。这17项承诺都是常识性的行动，不仅与水有关，还包括减少能源使用和食物浪费。如总图所示，这些承诺为消费者节省了成本，为城市节省了基础设施和运营成本，促进了抗旱能力，并保护了流域和生态系统。 Quantified financial and environmental savings are provided to each individual based on the pledges they select. You can read about the research that went into the design of the pledge program in our last Greenbiz article. Our aim is to provide an educational pledge program with comprehensive, measurable and long-lasting environmental benefits to individuals, cities, companies and the planet. A Greenbiz analysis of Sustainability and Employee Engagement in 2014 showed that measuring participation rates is vital for success and the mywaterpledge.com website does that. Later this year, we’ll be expanding the U.S. program to the World Water Pledge program to reach out to all 8 billion people. Companies have made progress that was almost unthinkable back in 1997 when I took this photo of a waste truck at a footwear factory in southern China. Trucks and manufacturing waste like this are long gone now, along with inefficient, water-wasting denim washers and anonymous supply chains. Products are stamped with sustainability certifications and customers can read carbon footprints. Companies now have teams of staff with “sustainability” in their titles. Across the spectrum of industries and business sizes, companies have treasured, measured, managed and reported on their environmental, social and governance performance. And innovative products have been invented to take a photo like this from a cell phone and share it with the world instantly instead of a roll of film and a lengthy wait for expensive digital processing. Business will ultimately address planetary challenges by optimizing within its operational boundaries AND by going beyond the fenceline and into the horizon.nWill you be a pioneer into the next frontier?
