碳战室的彼得·博伊德在“企业家非政府组织”上

担任理查德布兰森支持气候智库的启动董事碳战室2009年，彼得博德德在2014年底担任组织的首席运营官。围绕那段时间，碳战室合并the Rocky Mountain Institute.

Boyd, meanwhile, has a total of more than 15 years of strategy, marketing, operations and management experience in the private sector, from serving as CEO of Virgin Mobile South Africa to VP of Marketing at Virgin Mobile USA. He recently has shifted his attention to a new social enterprise, Time4Good.

A graduate of Oxford University with a degree in philosophy, politics and economics, Boyd started his career with McKinsey & Co. Parallel to his tenure at Carbon War Room, he served as chair of the U.K.’s Energy Efficiency Deployment Office, advising on accelerating efficiency improvements across the economy. He is also on the advisory board for the World Bank’s Sustainable Development Network, the Corporate Responsibility Officers Association and Climate Nexus.

The following Q&A is an edited excerpt from a Sustainable Business Fridays conversation Feb. 6 with theBard MBA in Sustainability program，位于纽约市。这次每月两次拨入谈话具有来自全球的可持续发展领导者。竞彩足球app怎么下载

BARD MBA：我想从碳战室的主页开始引用：“几乎所有符合我们全球2020个排放减少的所有技术都存在于今天存在。”

The organization’s mission is to accelerate adoption of business solutions that reduce carbon emissions at the gigaton scale and advance the low-carbon economy. Peter, can you please get us started with your background in sustainable business, how the Carbon War Room came to be and your involvement as COO?

彼得博德：我一直是维珍集团的一段时间 - 我在12年内有10个职位。当我在Virgin Mobile南非的首席执行官职位时，我们在Richard Branson的家中发表了会议。我们正在检查不同的企业如何进行，但在停机时间，我们正在谈论对理查德和其他人令人困扰或挑战的那一天的问题。其中一个是环境。

因此，碳战室在该谈判期间实际上是出现在其中一个谈话中。当时，我试图通过尝试更有效地使用现有的基础设施，而不是建立新的大众基础设施来在南部非洲建立一个移动网络。我根本没有正好在环境中。

But in the environmental discussion, I was able to bring up some models like the elders.org, part of Virgin Unite, Virgin’s social foundation. Within that sphere of influence, a major effort to coordinate work on AIDS and HIV in southern Africa, which was near and dear to my heart being a CEO of a South African company where 15 percent of my team had HIV.

思想是，“如果环境上有类似的东西，那就不会太好？”- 协调努力使企业家共同实现环境解决方案中的商业机会。因此，战争室件更像是克林顿媒体战争房间而不是军事类比。我们如何让企业企业家都指向同一方向？

这么一年在这次谈话之后，我回到伦敦，并与维尔京，理查德和其他人的中心会面，他们都说，“记住我们一年前的谈话吗？好吧，它可以实际发生，你可以救命？”

我处于一个职位，成为发布会，所以在那里，我留下了这份工作。因此，在之前建立了业务，我正在将问题待遇作为商业机会。我们聚集了我们的团队。它包括太阳能行业，长江和哥斯达黎加前总统，杰斯·玛丽亚菲格雷斯的首席执行官。竞彩足球app怎么下载它从那里演变。

Bard MBA: When I contacted you earlier this week, you were working under a tight deadline for something that you said you could announce today. So is our Sustainable Fridays Podcast about to get a scoop?

Boyd：It’s almost a scoop, it’s a 24-hours-after-the-fact scoop. After the merger of Rocky Mountain Institute and Carbon War Room, I saw a great opportunity to move on to the next thing. One of those next things was the B-Team.

B-Team是Richard Branson和其他业务图标集中在一起，专注于使用业务作为一种力量。我一直在帮助气候顾问。现在正在发生的事情发生在政府之间的巴黎交易。

我们正在为非常雄心勃勃的目标召唤。We wanted to get a letter in Christiana Figueras’ lap that effectively said, "Dear Christiana Figueras, we call on you to call on the governments to put a zero emission by 2050 ambition employed in the text. Whatever that adds up for individual country ambitions, we want the text to include that overarching goal."

我们与她的一封信到了大约11或12个商业领袖，然后设法在[金融时报]，监护人，路透社中得到它。为什么商业领袖希望应付这个目标，有很多兴趣。这是我认为世界需求的声音。

Bard MBA: Let’s go back to the recent merger you mentioned between the Rocky Mountain Institute and Carbon War Room. Can you tell us how the merger was envisioned to bring the two groups together?

Boyd：返回一步，碳战室专注于商业解决气候变化和坚实的信念，即几乎在政府和消费者与消费者发生的事情发生的情况下，它是提供能够为这一转型提供动力的商品和服务的企业尽快，我们需要它。

在与岩石山研究所合作，碳战室发现了一个群体，对世界如何变化，但具有非常不同但互补的技能集。洛基山研究所一直是一个真正的思想领袖，在能源效率的领域13年。他们正在创造出辉煌的答案，可能没有得到他们应得的阳光。

So with the merger, you’ve got the Carbon War Room engaging entrepreneurs and investors and RMI producing an immense amount of solid work. Mergers are the order of the day in business, but it doesn't often happen in the nonprofit sector. It was really nice to see people effectively saying, "Well, we’re actually better together. Rather than making a new, splintered voice, let’s combine to make a voice that is clear."

BARD MBA：这是一个非常有趣的，特别是您在来自非营利和商业部门的可持续发展中看到思想领导者。竞彩足球app怎么下载彼得，专门在碳战区的工作，你能描述一下你在那些对我们作为一个星球移动前进的巨大影响吗？

Boyd：我们的第一个项目之一，我们几乎在我们推出之前，实际上仍在努力，是在海运业内。这个项目也是我们看一个问题的良好说明，并通过它到解决方案。

因此，航运业正在生产数十亿吨二氧化碳，但只有约100,000艘船。如果该行业是一个国家，这10万艘船实际上是在排放方面是世界上第六或第七个国家。然而，有一种令人难以置信的潜在燃料储蓄。我们估计高达30％的效率和700亿美元的燃料有效可节省，但未被捕获。

事实证明，该行业存在关键的市场失败。一个是信息。很难从脏船上讲述一艘干净的船。如果我在供应方面，我的船已经拥有所有技术，我都很难传达这与我的竞争对手。然后在需求方面，如果我想确保我的货物在一艘干净的船上，很难在市场上挑选出来。

The other key market failure was similar to insulating a rented building. The landlord doesn’t want to insulate because it’s not his electricity bill and the tenant doesn’t want to do it because it’s not their building. Turns out, 70 percent of the fuel used in the industry was paid for by the cargo owner, not by the ship owner.

On the information side, we created the first index for ships. Just like you have the Energy Star rating, we created a database online for free onwww.shippingefficiency.org.。第二条赛道然后说：“好吧，这一切都很好，但谁将采取行动？”我们作为企业家非政府组织，我们去了燃料买家并询问，“为什么你没有从货物上保存2亿美元的燃料费用？你可以是，只是通过使用索引。“

It’s a good example where, if you take a step back and say there’s money to be made here, entrepreneurship can really power change without too much meddling or extra regulation from government. We just have to solve those market failures to get money flowing in the right way. We then look at that principle and say which other sectors could we potentially help in the same way.

BARDMBA：是否有其他特定部门，您认为有机会将同样的策略应用于排放减少？

Boyd：是，卡车是一个部门碳战室正在调查，其实际上与运输非常相似。

航空是另一个。航空是非常有趣的就有效燃料而言因为长期经济是经济，但在短期内是一个非常昂贵的班次。

In terms of where is the biggest business opportunity? There is a huge business opportunity in energy efficiency, in residential, commercial and industrial.

Bard MBA: You are someone who looks at every problem as an opportunity. How does that relate to your new non-profit, Time4Good?

Boyd：是，I am launching a new business, a social business, attacking another market failure that has been close to my heart for the last few years dealing with the kind of people that I’ve been dealing with. Lord Stern has said that climate change is the single biggest market failure that we have.

That got me thinking about other market failures that I can turn my attention towards and one of those is time. This led me to my new business, Time4Good. I am creating a business where 90 percent of the revenue will actually go to charity through a product designed around those whose demand on their time far outweighs their supply.

对于那些在他们领域的领域的人来说，他们的时间将需要远远超过供应可能会应付。所以服务是针对这个世界的理查德布兰森。他可能每月获得20,000个商业计划，每个人只要求他的时间10分钟，但如果你有20,000人，那么你就无法处理所有这些。

我正在创建一个围绕这个问题设计的系统。对于每个请求，系统生成一封有效地说的电子邮件，“我只在星期五看到商业计划10，请在这里购买那个时隙的慈善抽奖券。”

从那里，90％的收入转到慈善机构 - 70％的慈善机构进入了慈善机构，10％的慈善机构和我的慈善机构篮子里10％。这个想法是创造一个三重胜利。理查德是放松的，所有20,000封电子邮件都被回复，请求者知道他们是本周的，下周疯狂地准备，而慈善机构则获得利益。

所以这是计划，试图为时间创造市场。