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可持续性合作的10条诫命竞彩足球app怎么下载

麦当劳以前从未做过这件事 - 邀请非政府组织的领导人参加封闭的“首先看”战略会议,整个早晨致力于可持续性。竞彩足球app怎么下载

一位独立的主持人问包括世界野生动植物基金会的苏珊娜·苹果(Suzanne Apple)在内的小组成员:“如果您是麦当劳(McDonald's)一天的首席执行官,您将制定什么一项重大的可持续发展策略?”竞彩足球app怎么下载

她过着这25年的同时屈膝,却在舞者般的梦想生活中生活,却带着abe林肯的可爱人性和卡特尼斯(Katniss Everdeen)的坚定的狡猾的人,踏入了企业走廊。

我最近在她的脚后跟上赶上了苏珊(Suzanne)决定退休来自世界野生动植物基金会作为私营部门参与的高级副总裁。当她考虑下一个可持续性章节时,她正在喘口气。竞彩足球app怎么下载

自2003年以来,她的领导力遗产是非凡的,无论是领导其社区和环境努力(1992-2002)和世界自然基金会(WWF)。她最近成为我的非政府组织名人堂。如果有人知道什么是建立或破坏公司可持续性合作伙伴关系,那就是苏珊。竞彩足球app怎么下载

苏珊娜(Suzanne)有一种艰难,建设性的情况,就好像她要进入您的家庭房里有一心一意的方式。那就是最初发生的事情。我可以说她在高管的头部和肘部都向前启动时,她正在连接,眼睛放大了苏珊娜所说的话。

双方都有恐惧。非政府组织不想卖光。公司担心会被告知该怎么做。

“牛肉等于麦当劳,麦当劳是牛肉,”她注视着麦当劳的首席执行官和其他人时说道。“麦当劳的品牌是牛肉。牛肉是您业务的核心,也是我们时代许多可持续农业问题的核心。如果您要成为可持续发展的领导者,那么直到您服用可持续牛肉之前,您将无能为力。”竞彩足球app怎么下载

其他人也以同样的方式进行。房间嗡嗡作响。我坐在场边看着我公司的开创性时刻。确实,这是高级管理人员的转折点,他现在看到了我们团队的愿景可持续牛肉令人兴奋的可能性。

考虑到这一点,我想知道一个人如何能够影响苏珊(Suzanne)的艺术,以影响WWF的招牌熊猫(Panda)等其他人,以简单的本质以敞开心hearts和思想而闻名。

这是苏珊(Suzanne)成功参与的“应和无人”:

1.通过与人建立联系,而不仅仅是计划或政策

“您必须记住这是关于将人们与人联系在一起。公司与非政府组织之间必须开放。首先。这是您建立信任和信誉的地方。请始终记住,让人们实现了事情。”

2.投资信任关系

"You’ve got to take the time to build a trusting relationship.There’s got to be openness, candor, honesty, integrity, empathy, a willingness to listen and understand and not being too quick to judge, and not quick to find fault, on either side."

3.试图穿鞋来面对恐惧

"There’s fear on both sides. The NGO does not want to sell out. Companies fear being told what to do and forced to do things that don’t make sense for their business. So you have to walk in each other’s shoes. You can’t have a realistic conversation until you better understand each other. That means spending time in the company’s plants or stores. It means spending time with the NGO out in the field. You see to see each other’s world."

4.打开门打开门

“公司和非营利组织永远不会在一切方面保持一致。priorities and shared goals. This doesn’t have to feel like compromise. It can and should feel like ownership on each side and a shared platform for work you can do together."

5.少说话和说话,更多的聆听

"You’ve got to listen more than you talk. This is one of things that we don’t always do very well, or didn’t at times in my early days at WWF. Sometimes we as NGOs want to tell you everything you 'ought' to do. But I don’t believe that we can tell them how to do it because we are not experts in their business. We can advise them, give them input and even push them, but I think it’s those NGOs that want to say, ‘Here’s what you need to do and here’s how you do it,’ that don’t make much progress because they set up unrealistic expectations."

6.拿起电话

“如果我觉得与公司有障碍或障碍,我的直接解决方案是拿起电话,打电话给他们进行私人,诚实的对话。”

7.不要以为你会说相同的语言

"I’ve been in meetings where people literally worked hard at talking in a different language. On our side, we have had to educate ourselves and our teams to better understand how business operates. And to understand that companies don’t necessarily make money immediately when they invest in our joint work. It is often a long-term investment proposition.

“我们还必须了解,公司可能会出现一个狂热的,商业动机……因为这就是他们的意思,为他们的公司创造利润。但是,这些公司也涉及目的,做好事和良好的工作。反之亦然,公司的人们通常需要对非政府组织的任务,承诺和热情更加敏感。最后,对于非政府组织来说,这是关于实现任务的。一切都必须朝着这一目标发展。”

8.永远不要刻板印象

“不要以刻板印象的态度封闭或扮演人们。每个人都不一样,每个组织都是不同的。双方都必须保持开放的思想。”

9.不要寻求简单的解决方案

"There’s no silver bullet. This sustainability work is important and impactful but it is hard work and we have learned over and over again, there’s not a single solution to all of this. It takes a joint commitment and a lot of hard work to yield the best results."

10.没有惊喜

“必须没有任何惊喜。换句话说,如果我们一起工作的事情正在发生,我们需要事先谈论它。我们可能不同意,但我们不会感到惊讶。同样的事情也是如此。us. Even if the issue doesn’t directly relate to the current work. You have to treat each other as partners and share information as partners do."

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